Can networking be the key to restoring the recruiter’s reputation?
Released On 5th Mar 2020
Want to know why recruiters receive a bad reputation? Take a look at my previous blog: When did recruitment become a dirty word?
Recruitment's bad reputation
I wanted to start this discussion as a follow up on the blog mentioned above. I understand when you have 450 odd CV’s to work through you won’t spend large amounts of time consoling those candidates who didn’t make it to the top 10. Even getting to the top 10 requires some elements of being cut-throat. On the other hand, there are ways you can maintain the human approach and that is through
networking and building a solid, organised bank of CV’s that can be utilised for the right purpose. When you network, you want people to put their faith into your service, be it the employer or candidate. No one wants to be sent useless applicants which aren’t suited to the role. Just as candidates don’t want their inbox full of irrelevant positions. A great recruiter understands both the employer and employee needs. Instead of simply disregarding a CV – keep it in mind. You never know, an opportunity could come up in the future which they may be perfect for.
Bring back kindness
Is it that hard to send out a simple: “we don’t have any appropriate positions but have kept your details on file and if anything appropriate comes up, your CV will be considered.” Of course to keep this balanced, there should be equal effort on the candidate’s behalf to make it very clear about what they want, which kind of company they are suited to and their skillset to make those demands. If someone has simply listed their roles and duties, that’s not putting in the leg work and a recruiter isn’t about to waste energy on that. It’s okay to be proud of what you do – just do it well. You know your services are useful for both employer and candidate.
Don’t be afraid to put yourself out there. No one is going to find you if you hide behind sales calls or rely on your social media. Go out there and talk to the general public and those you wish to work with.
Remember, there is a difference between networking and selling your product. Good
networking creates strong relationships, more importantly, it creates trust. Networking is about showing an interest in their business and building a friendship with potential clients and those who may become potential candidates. Connect with them on a human level and leave your mark. This could improve your sales, as with sales it’s all about trust. Trust in your competence as a recruiter and trust in you as a person. Stop hiding behind your phones and grab a microphone! Okay, we’re not expecting a song and dance from you, but have you ever thought about
volunteering to speak at an event?
Mployable got to where we are by putting ourselves out there at speaking events, during networking and we are not afraid to tell you Why your recruitment isn’t working. Why employers and candidates are getting frustrated with your service.
Show your thought leadership and connect. Networking is your opportunity to create lasting friendships, working relationships and ultimately, trust.
If people value you as a friend, colleague or your thought leadership, you can build a great network of referrals to keep the work coming in steady. Confidence is key.
If you’re not confident about your services or skills how is anyone else supposed to be? This isn’t about creating a fake persona, it’s showing your authentic self. If there is something in your profession you don’t agree with and want to do differently, argue that point with evidence and reason. Mployable came with a purpose to shake up the recruitment industry, creating new services that improve the lives of employers, the candidates and even fellow recruiters.
Find out more here:
How to find networking opportunities
Eventbrite is a great tool – get searching in your area and I bet you will find plenty of free events.
Local business groups on Facebook. For example, Jo Richings created The Small Business Network and it gets 40-50 new followers a week. Stay involved in their conversations though, as these Facebook groups are not the place to spam, they are for communicating.