Anyone else think 'indeed' are really overplaying their hand?
Maybe I've been in recruitment too long - but I still remember the days when indeed were, frankly, a bit of a nuisance. They would trawl through sites, and aggregate jobs onto their platform - whether you liked it or not.
This would usually result in dross, time wasters and more work than it produced results. More often than not, I would contact them to ask them to remove my job from their sites. It used to be like advertising on the 'job centre' or 'Universal Job Match'.
Now, every client I speak to uses indeed. Not only uses - but pays for it! Extortionate amounts of money. Contacted by overzealous account managers, recommending you 'up your daily budget' shooting the bill up to hundreds of pounds - with little to show for it.
If you've paid to advertise before, and you try and advertise for free - your job seemingly gets 'blacklisted' - pushed to the back of the queue, until you add a budget. RPO's and third parties are instantly blacklisted - with talks of removing it as a free platform altogether for non direct hiring.
But here's the thing. I don't see that they are doing anything different to what they were doing ten years ago. By all means - tell me if you think differently - but if you start charging for something that used to be free, I want to know why - where is the benefit to me?
Indeed are already out of favour with a number of the employers I work with - some of it though my influence, and some through their own experience. Sure, it makes you feel like you are getting traction, by bombarding you with dross applications. But unless you get lucky (lucky being the key word), you cannot build a business on paying £5 a day for generic 'post and pray' advertising.
Recruitment in 2018 is about being proactive. It's about getting under the nose of the very people you are trying to entice into your business. If you have done your homework, and you are really happy that your target market hangs out on indeed - then cool - you do you.
But try and think of it as a tool in the toolbox - not the solution, simply because they shout the loudest.
Oh - and never, ever pay for it. Pay for it once - and you'll be stuck paying forevermore.